Whether we're talking about existing products like Apple's infortainment intermediating CarPlay, or rumored products like a full on Apple Car, they'll be competing for attention and usage with other software companies like Google and Android Auto, and with manufacturers and their own in-car offerings. Apple's usual strategy is to fight on the experience level ? to make a product that solves real problems and engenders real delight. Could that same strategy win inside the car, or inside the car industry?
Full story from the iMore Blog...
Facebook
Twitter
Instagram