Apple anticipation is wilder than Apple itself
Over the last couple of weeks, rumors of an Apple Car project have gained a lot of attention. Reaction to the rumors has covered the gamut: We have "Apple will absolutely make a car" on one end, "Apple would never make a car" on the other, and lots of jokes in-between. Often these reactions come from people who at one time famously —*or infamously —*also said "Apple will absolutely make a television" or "Apple will never make a watch". Both miss the most urgent lesson history has been trying to teach us all —*with Apple and future product categories, it's best not to speak in absolutes.
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