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    McDonald's trial with beacons in Columbus, GA to guide customers to its stores is a success. The company announced that using Bluetooth LE and an app developed by beacons supplier Piper, it was able to increase sales of McNuggets by roughly 8 percent in the store. With the beacon technology, McDonald's was able to push out offers to customers and passersby to save on Passbook for later redemption.

    Full story from the iMore Blog...
    12-18-2014 04:22 PM

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