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Sprint announces iPhone-for-Life plans with new iPhone rental model
Sprint's freshman CEO Marcelo Claure is leveraging Apple's new iPhone 6 and iPhone 6 Plus announcements today as a chance to differentiate its network from larger rivals. Claure announced that the Now Network will offer an iPhone rental program where customers rent, rather than own, and can trade up their iPhone every two years for a new model along with a new iPhone-only service plan.
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