iWatch: Setting expectations for Apple's next wearable

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Nov 15, 2013
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According to prevailing rumors, Apple will not only introduce the iPhone 6 next Tuesday at their annual September event but their new wearable device as well, commonly but perhaps not correctly referred to as the iWatch. There's a lot of excitement around the idea of something new from Apple, perhaps unreasonable, unsatisfiable excitement at this point. That leads to huge expectations and an equal and opposite amount of expectational debt. So, let's pause for a minute. Let's take a breath. And let's take a look at what a new Apple wearable could be...

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