Jony Ive-designed iWatch could threaten Switzerland's lucrative watch market

[iMore.com]

Though smartwatches to date have failed to take off due to poor designs and convoluted functionality, Apple's rumored iWatch would not only stand out from the crowd, but sway more consumers to trade in their cash for a wrist-adorned gadget. The iWatch, speculated to be designed by famed Apple designer Jony Ive, could present a huge threat to Switzerland's luxury non-smart watch market.

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