When it comes to acquiring smaller companies, Apple has a bit of a history of trying to make it all happen as quiet as possible. Sometimes it works and other times, well it doesn't work out so well at all and folks spill the beans on them well before Apple is ready.
In the case of BookLamp, otherwise known as 'Pandora For Books' it seems they might have once again had their cover blown. Although the report from TechCrunch notes it happened earlier this year, if the report is correct that secrecy has finally come to an end.
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