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    Default Tim Cook: If IBM deal can increase enterprise penetration, the walls will shake

    During its Q3 2014 conference call, Apple CEO Tim Cook elaborated on the recently announced IBM partnership, and as expected it's all about the penetration. While Apple's iPad, for example, has been deployed by 93% of the Global 500, the penetration is only about 20%. That's great breadth, not so great depth. By contrast, Cook pointed out, laptops in general enjoy 60% penetration. If Apple + IBM could drive iPad much greater iPad penetration, the "walls would shake".

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