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    Default Apple hires TAG Heuer marketing exec ahead of rumored 'Swiss-made' iWatch launch


    Apple has hired the sales director for Swiss watch maker TAG Heuer. The man was apparently hired to help launch Apple's long-rumored iWatch, thought by many to be coming this fall. The unnamed executive left TAG Heuer last week Jean-Claude Biver, head of watch brands for TAG Heuer's parent company LVMH, believes that this has to do with how Apple will market the watch, according to CNBC:

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