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Timing is the difference between hitting and missing. Winning and losing. In technology, timing is the difference between products that dent universes versus those that languish in return bins. It's the difference between features that change lives verses those that merely check boxes. Timing requires enormous amounts of audacity and patience. You can't hesitate but you can't rush. Being first is seldom the same as being best, and being late is often the same as being never. 2014 feels like a pivotal year for Apple when it comes to timing, and not just for software, but for hardware as well.

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