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Apple moving more of their advertising in-house
Apple has been moving more and more of its advertisements in-house according to recent interviews and anonymous reports. Apple has apparently been hiring one Tyler Whisnand from the Media Arts Lab, a wing of TBWA\Chiat\Day that was regularly employed to roll out iconic Apple marketing campaigns. Apple has fleshed out their internal team with other high-profile hires. It's now rumored that Media Arts Lab has to compete with Apple's internal team for each campaign. Apparently recent commercials like the "What will your verse be?" and the iPad Air "pencil" ad were produced by Apple's team.
Full story from the iMore Blog...
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