Apple looking to amp up product placement with expanded 'Buzz Marketing' team

[iMore.com]

Apple is looking for a new manager of Buzz Marketing as part of their effort to expand brand awareness. While Apple's recent marketing efforts have shown how Apple's products could be used by anyone, the focus of the Buzz Marketing manager will be on getting high-profile exposure for those products, particularly in film and television. The manager, based out of New York, will work with television and film productions on Apple product placement, build relationships with high-profile users, such as actors, musicians, and athletes, and book events at the Apple Store in Soho.

Full story from the iMore Blog...

 

[the_tech_eater]

Apple doesn't need to do this. Seriously! 75% of celebs and news anchors, and well, pretty much anyone in that kind of position uses iPhone, iPads, and MacBooks.


Sent from my iPad using Tapatalk