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    Default Apple CEO Tim Cook: It's better to be the best than to be the first

    It'll be ready when it's ready. That's essentially what Apple CEO Tim Cook is saying about Apple's new products. He's been teasing that Apple is exploring new product categories for some time now, though he hasn't given many indications of what those new products might be, or let along when they might come. For a very long time, since well before Cook took over as CEO, that's been Apple's policy. New products are ready when they're ready. And that's what Cook has reiterated in an interview with the Wall Street Journal.

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