The mobile camera war is currently being fought in glass, in chips, in apps, and on the cloud. Where
With the iPhone 6, presumably due sometime this fall, Apple will no doubt continue its focus on photography and on making the best "everyday" cameras in the business. There are several ways to do that. You can have a big piece of glass that takes up a lot of space but captures an incredible amount of information. You can have an amazing image signal processor (ISP) that takes what information is captured and makes incredible use of it. You can have killer software that takes the bits, analyzes and processes the pixels out of them, and creates incredible results. And you can have fantastic cloud services that take whatever comes out of the phone and applies incredible server-side power to it. In other words, in the glass, in the chip, in the apps, in the cloud. Nokia and its 41-megapixel Carl Zeiss lenses, Apple and their A-series processors, Samsung and their bevy of features, and Google and their auto-awesome servers are examples of all three approaches. So where can Apple and the iPhone 6 go next?
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