Why Apple is buying back stock faster than promised

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Nov 15, 2013
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Tim Cook revealed today in an interview with the Wall Street Journal that Apple had purchased $14 billion of its own stock in the last two weeks. This brings the total buyback to over $40 billion. You might recall that back in April of 2013 [Apple](https://www.apple.com/newsroom/2013/04/23Apple-More-than-Doubles-Capital-Return-Program/#mn_p] announced its plan to return $100 billion to shareholders by the end of 2015 including a $60 billion stock buyback. So here we are in early 2014, only 10 months later, and Apple has completed two thirds of its buyback. This is not the sign of a company lacking confidence in its future. Why?

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