With Clumsy Ninja, Apple has opened the door to app video trailers in the App Store. How widely they've opened it is the question. Was Clumsy Ninja a one-off? Will it be exclusive to some or all Editors' Choice picks? Will they be wide open for every developer who wants to make them? No matter what the answer is, or ends up being, that a video now exists changes things and resets expectations. Marco Arment:
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