In 2015, nearly all major television manufacturers are offering an advanced smart platform... Samsung (Tizen), LG (WebOS 2.0), Sony, Sharp, Phillips (Android TV), Panasonic (FirefoxOS). While it was recently revealed Apple has scrapped plans to manufacture an iTV, they still have an opportunity to enter the market by licensing their AppleTV platform. The only major manufacturer who has not adopted a platform or developed their own yet is Vizio.
There is a tremendous opportunity for the two companies to work together to bring integrated AppleTV to market. Apple can tout that Vizio is one of the fastest growing brands in the past 5 years. Vizio could licence the platform from Apple on an exclusive basis for a year or two which would garner the other manufacturers' attention.
With connected homes becoming more prevalent and IoT taking a major role, the time for a TV powered by Apple without an additional peripheral is now. Especially when other platforms are making gains.
There is a tremendous opportunity for the two companies to work together to bring integrated AppleTV to market. Apple can tout that Vizio is one of the fastest growing brands in the past 5 years. Vizio could licence the platform from Apple on an exclusive basis for a year or two which would garner the other manufacturers' attention.
With connected homes becoming more prevalent and IoT taking a major role, the time for a TV powered by Apple without an additional peripheral is now. Especially when other platforms are making gains.