I came across this today and thought I'd share it here.
To beat the iPhone, you have to beat the iPhone?s camera | The Verge
The reason why I'm creating a thread about this is because I often questioned Apple's claim over the years that a lot of their customer wants and needs for better and improved features were the camera. I didn't really buy into that because I only looked at it from a narrow point of view (my own needs) and have realized that the ability to take seamless great pictures on a camera smartphone is arguably the most wanted feature for consumers. That's not based on any hard numbers or even evidence. That's just 'ol Heisenberg's hypothesis.
I really hope other smartphone manufacturers can improve camera quality as well because we all, as consumers, benefit from it.
To beat the iPhone, you have to beat the iPhone?s camera | The Verge
The reason why I'm creating a thread about this is because I often questioned Apple's claim over the years that a lot of their customer wants and needs for better and improved features were the camera. I didn't really buy into that because I only looked at it from a narrow point of view (my own needs) and have realized that the ability to take seamless great pictures on a camera smartphone is arguably the most wanted feature for consumers. That's not based on any hard numbers or even evidence. That's just 'ol Heisenberg's hypothesis.
As 2015 gets going in earnest and phone makers resume their annual quest to oust the iPhone from its dominant position, I offer this advice: don’t worry about the phone, focus on beating the camera. This is a familiar refrain, as true today as it was three years ago, and it’s frankly embarrassing for the mobile industry to lag so badly for so long on such a fundamental aspect of the modern user experience. The pursuit of gimmicks like UltraPixels and laser autofocus goes some way to explaining this conundrum, but I’d rather we just fix it.
I really hope other smartphone manufacturers can improve camera quality as well because we all, as consumers, benefit from it.