"Multiple analyst estimates predict that Apple will see a year-over-year fall in iPad sales in Q2 2014, with the decline ranging anywhere from 23% to 0.7%. So what’s the reason for this fall in sales? Former Apple exec Jean-Louis Gassée thinks that the simplicity of the iPad, and its lack of Pro features is restricting the iPad’s growth.
Gassée says that the iPad’s simplicity was a welcome change when it was introduced, and appealed to people who were not familiar with traditional computers, buts its limitations like the lack of filesystem access, side-by-side multitasking etc. has prevented it from being used for “real productivity tasks”. He argues that the fall in sales is a direct cause of people realising that the iPad isn’t ready to replace their PCs and laptops.From Gassée’s blog:
The iPad is a computer, it has a file system, directories, and the like — why hide these “details” from users? Why prevent us from hunting around for the bits and bobs we need to assemble a brochure or a trip itinerary?None of this is news to Apple execs, but they also know that success doesn’t depend on What, on a simple feature list. The next step in iPad growth will depend on How new features are integrated into the user experience. It’s a tricky game of the Best of Both Worlds…and it tripped up Microsoft.Apple’s competitors are using these weak spots to their advantage in advertising campaigns and sales pitches, and as users become more familiar with technology, they’ll increasingly start hitting roadblocks while doing tasks on the iPad. Gassée highlights plenty of basic, common tasks that are much easier to perform on a Mac than on an iPad. These tasks include making a travel itinerary or writing a blog post involving data from multiple sources.While trying to work on the iPad, I also have experienced these frustrations, where apps aren’t able to talk to each other, or share data. The “Open In” menu that does allow sharing of files ends up creating multiple copies of the file in each app’s own sandboxed folder, leading to a further mess.Do you agree with Gassée’s reasoning that the iPad is too limited, and that to grow further, Apple has to add advanced features to the device?
Original Link: iPad sales won't grow unless device gets more "pro" features