It will have a hard time becoming a well known standard if brands like Apple haven't jumped on the bandwagon.
I personally think that maybe Apple may build their own version, but will be slightly different and non-compatible. By Apple making their devices on par, but incompatible with the rest of the world, they further lock their users into their ecosystem. I'm not using that as a bad point. It's an excellent strategy that many other brands do. BlackBerry used BBM to lock people into their ecosystem. It worked, until about 2011 when things like WhatsApp started taking off. That's why they didn't want to make it cross platform earlier, because they feared their user base would flock to iOS and Android. Now BlackBerry 10 has legs, and BBM and BlackBerry 10 can stand on their own, separately. It still kind locks people in with Voice Call, Video Call, Screen Share, Channels. I know a few iOS user's not wanting to switch for the fear of losing iMessenger, a system that I don't think we will ever see cross platform.
You are trying to equate Apple's approach to Blackberry's stance...the two scenarios are so drastically different that it makes the point almost moot. RIM never found a market other than smart phones where their products were successful, so this "ecosystem" was already limited from the start...they had devices that were popular because there was nothing else to compare to them when it came to raw numbers, and even in more recent years, when they tried to venture out into the tablet world and such, their development just wasn't on par.
Apple's ecosystem, by comparison, is ENORMOUS. Top tier smart phones, tablets, notebook computers, desktops and MP3 players...all of these things intertwined with each other in a REAL ecosystem. iMessage doesn't need to go cross platform...because the chances that someone in any household has an Apple product that can use it is very high, given the amount of different devices that use them that also share in the top share of consumer product sales. Blackberry never found this...even in their prime when their phones were flying off shelves.
Blackberry is not comparable in this way, so trying to apply the same logic between the two doesn't really make sense. BB10 doesn't have legs, BB10 was a decent OS release from a company circling the drain. I don't think we'll ever see the full potential of BB10 because there won't be enough money to develop it any further than where it is...even the most loyal of Blackberry fans see this, and I'm personally not happy about it at all, it just means the boys at the top can kick their feet up instead of pushing harder to do better than a relevant "new comer" (for lack of better term) in Blackberry's newest offerings.
NFC is going to become an industry standard, it has to, it's an extremely user friendly way to connecting things from headsets to credit cards...what people unfamiliar with Apple products have to realize is that Apple has never been one to just adopt these technologies until they were very eagerly sought after and up to a specific standard, and NFC (while close) isn't quite there yet...I think it has a lot to do with security, but in the grand scheme of things, it probably does need a boost from a device like the iPhone to get it in the hands of a big chunk of the market. It kind of lends itself to an idea of just how much control companies like Apple actually have. You put NFC on the iPhone, and it will become an industry standard, and it will do so almost immediately. The tech isn't ready, and that's why it hasn't happened yet.
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