Twitter To Buy TweetDeck For $40 Million – $50 Million
This should makes things very interesting.
The transaction will be announced in the next few days. The $40 million – $50 million purchase price includes both cash and Twitter stock.
This deal is defensive for Twitter. They simply couldn’t allow UberMedia to have so much market share in this space. The company has acquired UberTwitter, EchoFon and a number of other Twitter-related startups. Adding TweetDeck to the UberMedia stable of products would give them too much leverage over Twitter, say our sources, and so Twitter made a strong defensive bid to disrupt the deal.