Sky News report that Mark Zuckerberg, the founder of Facebook, has taken his entire workforce to see an unflattering film that charts his life and the creation of the social networking site.
Although Zuckerberg - the world's youngest billionaire with a fortune Forbes estimates to be larger than that of Bill Gates' - was reportedly unhappy about The Social Network, he seems to be confronting its existence head on.
Jesse Eisenberg, who plays Zuckerberg in the film, says although modern in subject, the themes are Shakespearian.
"At heart the movie is about ambition, competition, greed, creativity, intellectual property - all these wonderful themes that are timeless but at the heart something very contemporary," Eisenberg said.
Aaron Sorkin, the film's writer who is also behind The West Wing and A Few Good Men, has an inside track on what Zuckerberg really thought of the final product.
"As a surprise he shut down the Facebook offices, bought out a theatre and took the entire Facebook staff of four or five hundred to see it.
The newly released, critically acclaimed film has been called generation-defining and is already tipped for an Oscar.
But while the apparently unstoppable march of Facebook continues there are surprising but significant gaps in the plan for world domination.
When Sky News asked the film's stars Justin Timberlake, Jesse Eisenberg and Andrew Garfield whether they are users of the networking site, they all said no.