Welcome to the iMore Forums Create Your Account or Ask a Question Answers in 5 minutes - no registration required!
Results 1 to 2 of 2
  1. Thread AuthorThread Author   #1  
    kch50428's Avatar

    Posts
    11,092 Posts
    Global Posts
    11,973 Global Posts
    iOS Version
    7.0

    Default Could Verizon, AT&T Follow T-Mobile in Ending Subsidies?

    Could Verizon, AT&T Follow T-Mobile in Ending Subsidies? - Digits - WSJ

    “That is a great thing,” Verizon Communications Inc. Chief Executive Lowell McAdam said in an interview at the Consumer Electronics Show in Las Vegas. He joked that Verizon would support U.S. regulators in banning phone subsidies.

    Although he likes the idea of ending subsidies, he questioned whether U.S. customers are ready for that type of shift because they have been conditioned to getting lower-cost phones for so long.

    Verizon “could move to that very quickly” if people wanted it, he said.

    AT&T Mobility Chief Executive Ralph de la Vega said Monday the company is watching the T-Mobile strategy, and AT&T could make a similar move if it becomes popular, but the company isn’t focused on the issue.

    “Our research says that they [customers] don’t like paying upfront for the phone,” he said. “There didn’t seem to be the appetite for that kind of plan.”

    T-Mobile Chief Marketing Officer Michael Sievert said most of the company’s new customers choose plans that don’t include a subsidy, and he is confident consumers will adopt the model when they realize it can save them money.

    Under the traditional model, customers don’t realize that they are paying for the phone with their monthly bill, he said, and can overpay if they keep their phone for awhile. “We intend to challenge some the norms in the industry,” he said.
    Interesting....
    Keith - iMore Moderator - The Mobile Nations/iMore Forum Rules
     iPhone5 on VZW;  iPad(2012) - wifi with BadElf for GPS
    "When the debate is lost, slander becomes the tool of the loser." -- Socrates
  2. #2  
    rayz336's Avatar

    Posts
    2,593 Posts
    Global Posts
    2,803 Global Posts
    iOS Version
    7.0.3

    Default Could Verizon, AT&T Follow T-Mobile in Ending Subsidies?

    Unless Verizon lowers their prices on plans, there are no benefits to the customers for doing this. However, seeing how they have been behaving in recent years, I wouldn't be surprised in the least if they kept plan prices the same and got rid of subsidies.

Similar Threads

  1. Verizon / AT&T iPhone same size???
    By coltsbr in forum iPhone 4
    Replies: 10
    Last Post: 06-29-2011, 12:54 PM
  2. Verizon iPhone or Nexus S T-Mobile
    By The Miz in forum iPhone 4
    Replies: 7
    Last Post: 05-22-2011, 02:25 AM
  3. For Sale: iPhone 4 Verizon/AT&T Black Bumper Case
    By DougFNJ in forum Marketplace Archive
    Replies: 4
    Last Post: 02-17-2011, 12:57 PM
  4. Group Text Issues Verizon ---> AT&T
    By DannyT in forum iPhone 4
    Replies: 5
    Last Post: 02-11-2011, 12:13 AM
  5. Review: AT&T Navigator and Navigon Mobile Navigator
    By cjvitek in forum iPhone Apps & Games
    Replies: 10
    Last Post: 09-23-2009, 03:10 PM

Posting Permissions