1. jexner325's Avatar
    Hey Rene,

    Long time iMore/tipb follower!

    I enjoyed the recent iMore podcast on the rumors about iPhone 8.

    This podcast reminded me that back when the iPhone 6 was on the verge of launching, the rumor was that Apple was going to move to sapphire screens. It seemed like everywhere (tech blogs, even WSJ and NYT) it was being reported that it was going to happen.

    Last year the rumor was the iPhone 7 Plus would feature one phone with a dual camera and one with a "regular" non-dual camera. So three phones in total.

    Now it is 2017 and the rumors of a sapphire screen seem to be completely gone. The 7 came and only two phones were launched. Rumors don't always pan out even when it seems like there is a lot of smoke.

    First question, of the following rumors, which rumored feature do you see actually happening versus not happening in the final product? Second question, with all the rumors geared towards the "Anniversary/X/iPhone 8", does Apple risk upsetting people if they are not readily available (limited run, lack of supply etc) since clearly this phone appears to be a huge change over the iPhone 7 and 7 Plus. Last Question, with your marketing background, wouldn't it make sense for Apple to avoid having an iPhone "8" if they intend to have a "7s"? I just hope they don't call it the "new iPhone".

    Thanks

    1) Three phones; 7s and 7 Plus, and iPhone Anniversary/X/8 version.

    2) OLED on IPhone 8

    3) Wireless Charging on iPhone 8

    4) Price over $1,000 on iPhone 8

    5) 7s and 7s Plus to be internal upgrades only

    6) Facial Recognition on IPhone 8

    7) No home button on iPhone 8
    02-21-2017 05:59 PM
  2. Rene Ritchie's Avatar
    Hey, awesome questions!

    I hate guessing about this stuff since it's so easy to be wrong. I think what gets rumors messed up is when people get bits of info and infer from there, sometimes in the wrong direction. (Feeling for an elephant in a dark room).

    Things can change, like the sapphire plant Apple partnering with not making yield rates or quantities sufficient for launch.

    So, even if a rumor is true in terms of what Apple's attempting, not everything will work out, and some things will change.

    If Apple can't get wireless charging working this year, there's always next or something else.

    As to iPhone 8, that's just for convenience sake. Apple can call it iPhone Dragon if they want. They just need to decide and enter it into the system.

    iPhone Pro might be fun?
    02-23-2017 12:09 AM
  3. jexner325's Avatar
    Hey, awesome questions!

    I hate guessing about this stuff since it's so easy to be wrong. I think what gets rumors messed up is when people get bits of info and infer from there, sometimes in the wrong direction. (Feeling for an elephant in a dark room).

    Things can change, like the sapphire plant Apple partnering with not making yield rates or quantities sufficient for launch.

    So, even if a rumor is true in terms of what Apple's attempting, not everything will work out, and some things will change.

    If Apple can't get wireless charging working this year, there's always next or something else.

    As to iPhone 8, that's just for convenience sake. Apple can call it iPhone Dragon if they want. They just need to decide and enter it into the system.

    iPhone Pro might be fun?
    Thanks Rene!
    02-23-2017 09:13 AM

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