Why do Apple let AT&T ruin their reputation?

[iMore Question]

A Order from apple, take 2-3 weeks. A order from AT&T take 2-3 months. Whats up with
that?

 

[HankAZ]

A Order from apple, take 2-3 weeks. A order from AT&T take 2-3 months. Whats up with
that?

It’s simply basic Economics 101 - supply and demand. If you want a devices that is in high demand, you have to go where the supply is greatest - to Apple. All the other sales points are at Apple's mercy to get sufficient supply to meet the demand.

Please explain to me how AT&T not having sufficient supply to meet the demand could possibly "ruin" (or even affect) Apple's reputation? Short answer: it doesn’t.

 

[anon(5140585)]

Totally agree with above comment.

Side note, all the Targets in my area, 5 of them, have stock of both models. I suggest people who did not order one, check their local Target.

I am not a rep either, just checked their online site which indicates their stock. Who would have thought!