The i pad air commercials

[iMore Question]

Why did you use such a creepy sounding voice on what could be a beautiful commercial? Just curious.

 

[nikkisharif]

Its a play on a Robin Williams scene from Dead Poets Society

 

[taz323]

I kind of liked it.

 

[nikkisharif]

I kind of liked it.

I did too!!

 

[anon(4698833)]

I didn't find it creepy at all...I found it intense, which I think was the goal of the commercial itself. It's trying to overwhelm you to show you that the iPad Air is capable of so much. I think the unnerving pace and tone of the commercial was intentional, because it not only gets your attention, but it gets you emotionally invested in the entire package...you feel slightly uncomfortable, but in a way that makes you focus on details.