Have you been unable to find a qualifying Watch face?
For me, I like finding a balance based on a given environment/scenario. Most of the time I prefer a simple Watch face. But with the ability to swipe left or right and instantly get a new Watch face, I have no problem getting what I need, when I want it. There's nearly an infinite variety, more than I need, of Watch faces for varied general use or specific applications.
My only complaint (at the moment) regarding Watch faces is that there are no rectangular versions. That's limits complications, but that's not an issue for me. A nice looking rectangular Watch face would great on the SS and Au Al watches.
Ok, I have another— no Apple Watch face mimics/impersonates/resembles an actual mechanical Watch. I miss that. As functional and clever as the AW is, for sheer artistic appreciation, it doesn't rise to the level of a basic Rolex Sub or Oyster, or any other high end watch. Apple could do it, but probably won't.
And I agree that the point of the Apple Watch (and most smartwatches) is customization and personalization.