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    Sammuel1973's Avatar
    iMore Intermediate

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    Default Re: Not as personal add all that

    Quote Originally Posted by kilofoxtrot View Post
    I think its both... a nice gesture and marketing. And yes its very clever.
    Only Apple knows the cost to make the Watches, and I suspect the mark up is huge, so they would still be making a profit (although smaller) from their employees despite the 50% discount. It's a win-win for both sides. Their employees get a sense of a great deal, and they get another way to promote their new product. For me, it would be a genuine nice gesture if the Watch is offered to their employees for free (only to retail employees). 😄
    Last edited by Sammuel1973; 04-07-2015 at 09:51 AM.
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