I am personally really excited to be able to use it to reply to texts, use Pay, respond to notifications, take phone calls, and be able to take action on emails on it. My Pebble is very limited in these aspects, but I still like my Pebble. I can see texts and notifications but can't take action on them, same with phone calls and emails. Being able to reply to texts and take actions on notifications would be great. Add the ability to have real apps on the watch, and it's too good of a deal to pass up!