The Apple Tv still is an untapped goldmine. I have one and use it to stream Netflix and every so often rent a movie. Movie prices are still to high for my taste though since Redbox movies are only a buck. Icloud would be an excellent start. They need to do four things to really let the Apple TV takeoff.
1. Enable support for other video types. I have downloaded over 200 movies in a variety of formats. My computer plays them fine but if I could stream them I would instantly have my whole collection ready to watch on my main tv with no hassles, no problems and ease of use. That is totally Apple. Ease of use and customer experience.
2. Video games. There is a huge market here. The real problem becomes the controller. Do you use an iPhone? Do you use something similar to a Wii or Ps3 controller? Apple loves easy and simplicity?just look at the current remote. My solution? Tough. Ive got nothing. Cmon Apple the controller is the key, come up with it and you own the living room.
3. Apps, Apps, Apps. This is not so much about having Twitter on your TV?I mean c?mon are you really wanting Twitter on your TV??but is more about opening up the Apple TV to developers and the imagination of the whole development community. What about a web browser? A CNN app? A weather app? What great things would all the developers come up with? No one knows and that?s the point?the ?killer app? might not have even been thought of yet.
4. Sports. Even more specifically the NFL. Find a way to stream NFL Sunday Ticket. Every NFL Game every week. Then enable ESPN, ESPN 2, and ESPN 3. FOX and others would quickly follow. One of THE main reasons people won?t cut the cord with cable is sports and the NFL and ESPN are two of the biggest names.
iOS has the potential to really further embed itself and make Apple more powerful and the Apple TV is the key. Win the living room and you can win the war.
What do you think?
1. Enable support for other video types. I have downloaded over 200 movies in a variety of formats. My computer plays them fine but if I could stream them I would instantly have my whole collection ready to watch on my main tv with no hassles, no problems and ease of use. That is totally Apple. Ease of use and customer experience.
2. Video games. There is a huge market here. The real problem becomes the controller. Do you use an iPhone? Do you use something similar to a Wii or Ps3 controller? Apple loves easy and simplicity?just look at the current remote. My solution? Tough. Ive got nothing. Cmon Apple the controller is the key, come up with it and you own the living room.
3. Apps, Apps, Apps. This is not so much about having Twitter on your TV?I mean c?mon are you really wanting Twitter on your TV??but is more about opening up the Apple TV to developers and the imagination of the whole development community. What about a web browser? A CNN app? A weather app? What great things would all the developers come up with? No one knows and that?s the point?the ?killer app? might not have even been thought of yet.
4. Sports. Even more specifically the NFL. Find a way to stream NFL Sunday Ticket. Every NFL Game every week. Then enable ESPN, ESPN 2, and ESPN 3. FOX and others would quickly follow. One of THE main reasons people won?t cut the cord with cable is sports and the NFL and ESPN are two of the biggest names.
iOS has the potential to really further embed itself and make Apple more powerful and the Apple TV is the key. Win the living room and you can win the war.
What do you think?